The $6 Trillion Question
How the greatest transfer of wealth in U.S. history
may impact philanthropic giving

According to a study conducted by Boston
College, an estimated $41 trillion will
transfer from the World War II and Baby
Boomer generations to heirs by the year
2052. Of this, an estimated $25 trillion will
go to heirs, $10 trillion to taxes and fees,
and a projected $6 trillion to America's
charities in the form of bequests.*
This unprecedented transfer of wealth has
created a sense of urgency for nonprofit
organizations and foundations seeking to
capture a portion of the available dollars.
Organizations have begun to shift from
static fundraising to dynamic models that
center on creating personal connections
with donors. Staff, board members and
volunteers are increasingly engaging in
donor cultivation and relationship building
to maximize long-term giving.
The coming wealth transfer also presents a
new wrinkle for fundraisers. Women are
increasingly serving as a transition point for
wealth transfer as money is passed from
deceased spouses to wives and family
members prior to reaching children. At the
end of 2007, 44 percent of the nation's top
wealth holders were women with a
combined net worth of $4.4 trillion.**
While male donors traditionally have given
large planned gifts to a small number of
organizations, female donors have trended
differently, opting to spread giving around to a wider range of causes. “Giving
circles” have also emerged, where groups
of female donors pool money together to
collaboratively decide where to donate.** Giving has also become a multi-generational
pursuit. The recent increase in newly created private foundations and donor-
advised funds has been driven in large part
by donors seeking to control giving and to
pass values onto future generations.
The merger of these trends in giving has
changed the requirements of philanthropic
organizations seeking to capitalize on the
impending wealth transfer. Social
networking, relationship building and
donor education are all requirements of
success. Philanthropic organizations must
provide donors with the opportunities to
personalize giving, while also
demonstrating success in making an
impact in the community.
There remains some speculation as to when
the biggest impact of the wealth transfer
will be felt in philanthropic giving. Recent
studies suggest that most bequests will
occur after 2016. However, with charitable
giving topping $300 billion in 2007 and
2008, philanthropic organizations who begin
building and strengthening relationships
now stand to receive significant benefits in
the short and long-term.^
Waller Financial is proud of the generosity
of all of its clients, who to date have
donated more than $60 million to
charitable causes around the world. If you
would like to discuss your philanthropic
goals as a part of your financial plan,
contact your advisor today at 614.457.7026.
* Havens, J.and Schervish,P. Why the $41 Trillion Wealth Transfer
Estimate is Stall Valid: A review of Challenges and Questions. (January
6,2003). The Journal of Gift Planning. Vol.7, No.1, pp.11-15, 47-50.
**Kearney, H. The New Face of Philanthropy (October 1,2008). On Wall
Street. Available online at: http://www.onwallstreet.com/ows_issues/2008_10/new-face-philanthropy707391-1.html
^ Giving USA Foundation Annual Report.2008.