Solar,Inc.
The expected impact of the green energy market

The renewable energy market is booming in response to spikes
in the prices of current energy supplies and increased national
awareness of environmental issues. As a result, new technology
is changing energy production in America, but at what cost
to consumers?
Congress is currently considering “cap-and-trade” legislation
to regulate greenhouse gas emissions. The legislation will
require companies to purchase credits for carbon emissions.
Energy production, 50% of which is driven by coal, will be
heavily impacted as power plants will become more expensive
to operate.The net effect is a likely increase in the cost of
electricity for consumers.
The U.S.Departmentof Energy explains “an explicit cap on
greenhouse gas emissions adds an additional cost to the
generation of electricity from carbon emitting sources. To lower
emissions, the industry turns to more expensive resources
and allowance purchases to cover remaining emissions.
Therefore, electricity generated from fossil fuels becomes more
expensive, while higher priced low-emitting sources, such as
nuclear, renewable energy, and coal with carbon capture and
sequestration, become more cost-competitive. As a result, the
cost of generating electricity increases.”*
Congress is also considering a requirement to mandate that
renewable resources generate a percentage of the country’s
energy supply. While wind and solar energy are widely used
today, neither is as cost effective as coal. According to a New
York Times article citing the Electric Power Research Institute,
“wind energy would cost nearly one-third more than coal and
about14 percent more than natural gas.The cost of solar
thermal electricity, made by using the sun’s heat to boil water
and spin a turbine, would be nearly three times that of coal
and more than twice that of natural gas.”**
In spite of anticipated energy price increases, continued public
support of environmental renewable energy solutions makes
legislative action highly likely. Consumers, however, are not
without options for lessening the impact of higher energy costs.
The economic stimulus package provides an increased federal
tax credit for energy efficiency improvements made to the
home. Qualifying home improvements performed in 2009 and 2010 allow homeowners to receive a tax creditfor 30
percentof the cost of the improvement up to $1,500. These
improvements include:
- Windows and doors
- Insulation
- Metal and asphalt roofs
- HVAC systems
- Non-solar water heaters and biomass stoves.
Other energy efficient improvements that can be purchased
through 2016 for existing homes and new construction allow
homeowners to receive a tax creditfor 30 percent of the total cost
of the improvement, without a cap on the credit. These include:
- Geothermal heat pumps
- Solar panels
- Solar water heaters
- Small wind energy systems
- Fuel cells^
In addition to the federal tax credit, homeowners will generate an
immediate return on investment by reducing utility bills through
lower energy consumption. For example, upgrades such as
insulation and high-efficiency windows have demonstrated savings
of 20 to 30 percent on energy bills, according to Energy Star.^
The full financial impact on consumers of the use of renewable
energy and the reduction of carbon emissions will notbe
known for several years. With smart planning and proactive
changes to energy consumption, consumers can mitigate
impending price increases, while also making a positive change
for their environmental future.
Contact your financial advisor today at 614.457.7026 if you wish
to discuss investing in energy efficient products for your home.
You may also visit www.energystar.gov/taxcredits for additional
tax credit details.
*Annual Energy Outlook 2009 with Projections to 2030. (March 2009). U.S.Departmentof Energy.
Energy Information Administration. Available online at http://www.eia.doe.gov/oiaf/aeo/issues.html.
**Wald, M. (March 28,2009). Cost Works Against Alternative and Renewable Energy Sources in Time of
Recession.The New York Times. Available online at http://www.nytimes.com/2009/03/29/business/
energy-environment/29renew.html.
^Partnerships for Home Energy Efficiency Report. Energy Star. Available online at
http://www.energystar.gov/ia/home_improvement/PHEE_Report_final.pdf